RAAIX

The story

RAAIX builds practice-management software for design and build businesses. The site had to do three jobs at once: explain a product suite in plain English, take people from curiosity to a free trial, and look like something a careful, independent business would trust.

We built a distinctive cream-and-ink identity with playing-card motifs, a typewriter hero and a switch between a modern and a traditional look. Underneath it is a full application: sign-in, subscriptions, a customer account area and an admin area where the team edits their own copy and images.

Because the same account works across the RAAIX apps, the website is also the front door to the products: one login, one organisation, every app.